A purpose driven business with a passion for developing brands, connecting with audiences and delivering results.
I founded Scout Marketing Consulting 9 years ago with the aim of using my 19 years of Senior Consumer Marketing global experience, to support clients with everything from; marketing and brand strategy, consumer insights, project and team management, channel planning, through to creative execution and production.
I wanted to provide a cost effective “flexible consulting” service where clients could benefit from my experience and a group of hand selected highly experienced freelancers. The ability for clients to scale up when needed, without paying fixed agency head counts. A highly specialized, bespoke marketing service based on a client’s needs and budget.
I have a proven track record of leading change, have managed marketing teams up to 75 and budgets in excess of $100million. I’ve developed growth marketing and brand strategies for companies such as; Kmart, BP Australia, Qantas, Bakers Delight and News Corporation. My work has been pivotal throughout these companies' expansion and industry growth.
- Michelle O’Farrell, Director