We love success stories
Just ask us!
- Belinda Gruebner, EVP Global Marketing at Moose Toys
“We engaged Michelle during a time of huge change and transition in our marketing team. With Michelle's extensive experience, she was able to focus on creating a strategic digital framework for some of our largest brands.
As part of the project, Michelle ran a tender for a new social media agency, on boarded the new agency, worked closely to lead our internal team on how best to maximize all digital touch-points and ensure our external partners achieved key campaign KPIs.
Michelle is results driven with a passion for creating bespoke experiences for the target consumer. We look forward to engaging Michelle and Scout Marketing again in the future. ”
— Anna White, Marketing & Communications Manager at Kinleigh Folkard & Haywood London
“Michelle is the perfect ‘marketing trifecta’ – strategic, creative and commercial. Michelle’s number one focus is always the customer and understands what it means to really develop and maximise a brand’s potential in the market place. She is a great believer in the ‘people who make up the organisation’, and is driven to support and mentor her team to help them grow, which is invaluable.
I’ve had the pleasure of working with Michelle in several capacities and each time I have learnt new skills, conquered new challenges and had an extremely good time doing so! She is genuinely a great person to work with.“
— Brooke Tully, Group Communications Director at The Exchange Group
“I have consulted as a PR practitioner to Michelle O'Farrell during her time at BP Retail and again at Clive Peeters. Michelle is a formidable operator - she is without question a specialist in her field and has always demonstrated an ability to think big yet act on detail.
As a client, Michelle confidently steers her team towards new challenges and relishes the chance to pioneer new ground. She has an innate ability to handpick the right suppliers for the job, and then harness their talent to ensure the very best outcome. Michelle is an ambitious, strategic and clear-thinking client who is completely committed to achieving - and surpassing - the objectives of a campaign.
Michelle is the antithesis of inertia! She thinks ahead to ensure her work and her campaigns exploit the latest trends/tools/knowledge and lead industry standards. She takes great pride in her work and the standards it sets, and her past and present successes are testimony to this.”
- Clara Martello, Brand and Media Strategist, Initiative Media Agency
“Refreshing to work with, Michelle is always prepared to push the boundaries by taking calculated risks, all the while keeping track to deliver business objectives, both strategically and financially.”
— Chris Jeffares, Managing Director at Cummins Partners Advertising Agency
“I have worked with and known Michelle for many years and have loved her passion for the industry, her deep marketing expertise and her willingness to battle the industry and client status quo.
She is a great change agent as she will always battle for what is right ... especially for the customer. She also is great fun to share a drink with. Cheers.”
- David Burns, Head of Retail Food Service BP
“I worked with Michelle at BP, when I was responsible for our food service offering. Together with Michelle’s Marketing creativity we challenged the traditional convenience food service offer with the development of Wild Bean Café. Michelle is great to work with, creative, and she isn’t afraid to seriously challenge the status quo to drive the required impact.“
- Simon Chamberlain, Managing Director Hooroo
“Michelle adds value as a leader for the Marketing group and the Business Leadership team. Michelle identified a number of areas for improvement that lead to cost benefits and greater efficiencies. Michelle is an accomplished marketer and experienced manager who is a pleasure to work with. I would have no hesitation for recommending Michelle in the future.”
- Rowena Meadows, Documentary Photographer, Day In Your Life Project
“I’ve worked extensively with Michelle as the photographer on photo campaigns for Britax and Steelcraft Australia. Our professional relationship was immediately effortless and I’ve found her to be incredibly supportive and creatively stimulating. There is an air of competence and confidence about her approach, and leadership that is respectful and humble.”